Smartphone Addiction cost Businesses $2,300 per year, per person

Written By: Cecelia Salvo, US
Over thousands of applications come available for smartphones like iPhones, Androids, Blackberry, as well as other high-end cellular devices. We are highly dependent on our mobile phones that we very often joke regarding being addicted. But, lots of people still do not understand the fact that smartphone obsession could perhaps be a real issue affecting a large number of people around the world.
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No More Nomophobia

Written By: Johannes Visser, Netherlands.

One message. Oh boy, who could that be? Every time I hear that distinct Whatsapp message notification sound I feel a jolt going through my body. A tiny stream of endorphin is shot through my brain, setting off a few milliseconds of euphoria; then followed by a pang of disappointment. I started using Whatsapp around the same time I was seeing a very special person. The affair was a cocktail of divine pleasure, anxious waiting and in the end, painful rejection. A bag of emotions, captured by that one-two-three jingle of an instant messaging application. Read More

New survey shows Smartphone browsers smoke more

Web surfing on mobile devices increases the intake among Australian smokers  according to a new survey conducted by the International Moodoff Day  campaign. The study of 650 smokers carried out across different smoking  areas throughout Sydney showed they had at least one extra cigarette due to  being online.

Sydney, Australia – July 25, 2013 – The link between smoking and web surfing  was a surprising find for the non-profit Smartphone Awareness organization  Moodoff Day. The study showed that 10 percent of smokers that participated in the survey smoked at least one extra cigarette when browsing on their  Smartphone. Read More

The Addiction of Children to their Mobile Phones

The children to their Smartphone addiction could threaten the very fabric of society, a study suggests. Many teenagers are fanatical about being always available and are extremely uneasy if unable to contact their friends countless times each day. If the trend continues, young people will soon be incapable of forming and maintaining relationships without the help of a mobile, the study by a leading sociologist concludes. One British child in four between the ages of five and 16 now has a mobile phone. As well as making calls, youngsters are using their handsets to send millions of text messages to friends each day. Read More

Smartphones in Schools

While no one can deny the huge impact that smart technology has had on the youth of today, from learning and communication to fun and games, it still begs the question – should this technology be allowed in the classroom? Read More

Corporate Supporters

  • LifeWise
  • Why Bankruptcy Rocks TV

Business Supporters

  • Smart Solutions
  • Byron PC Help

Personal Supporters

  • Real Mums
  • Mandy Nolan
  • Clay and Shauna Sauer
  • Tim E.D
  • Erik Bigalk
  • Kat Aoki
  • Heinz Duthel


  • "The fun stuff comes from real life itself; if you just switch off, put away expectations and sit back and watch, it's hilarious! Way better than LOL Cats! "
    –Amanda Cox Real Mums
  • "I habitually turn my phone off when in meetings and during meals. Nothing is worse than to go to meet someone and they are busy taking calls when we are supposed to connect or to let one's meals or time with family and children be interrupted by calls and messages."
    –Michael D. Russo Why Bankruptcy Rocks
  • "As a TV host, I can certainly understand the need in taking a time out more often than not in the world of technology. We have got to a point in society where a friend is replaced with something hand held, I join with moodoff day in taking just a little bit of our sensibilities and safety back!"
    –TIM E.D
  • "I wish we could have a moodoff day every month. What a great concept! Families need to reconnect and the only way to do it is to put your phone away and communicate the old fashioned way....face to face."
    –Shauna Sauer
  • "According to our research, texting and using our mobiles while driving has become part of normal everyday activity that most people do not even realise the risks they are taking with their own lives and the lives of others when they do this, so we encourage everyone to turn off, even if it is for just awhile."
    –Holly Dorber LifeWise
  • "I don't know how I managed my busy schedule before I had my smart phone. At least they are smart enough to have an 'off' switch. Using it is the hard bit."
    –Mandy Nolan Mandy Nolan
  • "We here at Smart Solutions PR support the MoodOff Day campaign, as we know how DISTRACTING smartphones can be during the work day. We say – try a morning without your smartphone. You might just like it!"
    –Smart Solutions Smart Solutions
  • "I'm sure we can all manage ONE MORNING a year without contacting someone on Skype, Facebook, Twitter, old-fashioned email, or gaming. I Challenge you to take the morning off..."
    –Diane Christie Byron PC Help
  • "I know I am guilty of smart phone addiction. Yet, have made a pledge to 'Moodoff Day' and to not 'Browse before Breakfast' every weekend!"
    –Erik Bigalk Smart Solutions PR
  • "I love the idea of a morning without smartphones. I’m going even further and keeping my smartphone off for the entire day!"
    –Kat Aoki